The results from four independent electric field experiments flown on three Black Brant 4 rockets in the forenoon dayside auroral oval in December 1974 and January 1975 are correlated with ground-based observations and rocket particle data. The electric field varied from zero to 150 mV/m. The predominant plasma convection was toward noon along the auroral oval with a smaller component directed toward the polar cap. In one case, however, a reversal occurred within the oval with plasma convection away from noon. Comparisons with magnetometer data indicate that in the dayside auroral oval. Hall currents sometimes are responsible for magnetic fluctuations observed on the ground. Comparisons with particle data show that the magnitude of the electric fields is inversely correlated with the electron energy flux.