Visible to near-IR (0.4-1.0 μm) spectral reflectance observations of Mars during the 1988 opposition were performed at Mauna Kea Observatory using a circular variable filter spectrometer at a spectral resolution R=λ/Δλ≈80. On August 13 and 14 1988, UT, 41 regions 500--600 km in diameter were observed on Mars. The data have been reduced both to reflectance relative to solar analog (Mars/16 Cyg B) and to relative reflectance (spot/spot). The spectra show the strong near-UV reflectance dropoff characteristic of Mars as well as absorptions at 0.62--0.72 μm and 0.81--0.94 μm both seen here clearly for the first time. These absorption features are interpreted as Fe3+ electronic transition bands that indicate the presence of crystalline ferric oxide of hydroxide minerals on the Martian surface. Comparison of these data with laboratory spectra obtained by other workers supports the conclusion that a single iron oxide phase, most likely hematite, could account for all of the observed spectral behavior of the Martian surface soils and airborne dust in the 0.4--1.0 μm region. This possibility must be reconciled with data from other possible spectral analogs and other wavelength regions as well as geochemical and mineral stability considerations to arrive at a more complete understanding of the role of ferric minerals in Martian surface mineralogy and weathering. ¿ American Geophysical Union 1990