The spectral radiance and color of the Martian sky and soil and the spectral reflectance of soil features are estimated from six-channel (0.4--1.0 μm) spectral data obtained with the Viking lander cameras. Images taken near local noon from the two landers reveal a sky that is brighter near the horizon than the soil but with a similar spectral radiance shape and color. The scences are predominantly moderate yellowish brown in color with only subtle variations except for some dark grey rocks. Most spectral reflectance estimates are similar: they rise rapidly with increasing wavelength between 0.4 and 0.8 μm and with only a few exceptions exhibit a pronounced minimum centered about 0.93 μm. These characteristics are consistent with an abundance of Fe+3-rich weathering products, notably nontronite. However, the delineation of the number and abundances of total mineral phases requires further analyses and laboratory comparisons. Reflectance estimates for rocks have not been repeatable, probably because most rocks have irregular pitted surfaces that introduce significant shadowing components.