A priori knowledge can significantly improve the retrieval of surface bidirectional reflectance and spectral albedo from satellite observations. Here a priori knowledge takes the form of field measurements of bidirectional reflectance factors for various surface cover types in red and near-infrared bands. Bidirectional reflectance and albedo retrieval refers to inversion of a kernel-driven bidirectional reflectance distribution function (BRDF) model using surface reflectance observations derived from orbiting spacecraft. A priori knowledge is applied when noise and poor angular sampling reduce the accuracy of model inversion given a limited number of observations. In such cases, a priori knowledge can indicate when retrieved kernel weights or albedos are outside expected bounds, leading to a closer examination of data. If data are noisy, a priori knowledge can be used to smooth the data. If the data exhibit poor angular sampling, a priori knowledge can be used according to Bayesian inference theory to yield a posteriori estimates of unknown kernel weights. In the latter application, Bayes theory is applied in data space rather than in parameter space. Extensive study and simulation using 73 sets of field observations and 395 spaceborne observation sets from the POLDER instrument validates the importance of a priori information in improving inversions and BRDF retrievals. ¿ 2001 American Geophysical Union