Trace gas measurements pertinent to understanding the transport and photochemical formation of O3 were made at a surface site in rural Georgia as part of the Southern Oxidant Study during the summer of 1991. It was found that there was a strong correlation between O3 and the oxidation products of NOx: O3(ppb)=27+11.4 (NOy(ppb)-NOx(ppb)), r2=0.78. This fit is similar to that observed at other rural sites in eastern North America and indicates a nominal background O3 level of 27 ppb; values higher than 27 ppb are due to photochemical production in the recent past, which varied from near zero to ≈50 ppb. The origin of the O3 above background was investigated by using a free radical budget equation to calculate an in situ O3 production rate in terms of measured concentrations of NO and free radical precursors (O3, HCHO, peroxides, and other carbonyls). A comparison of observed and predicted diurnal trends in O3 indicates significant O3 production in the afternoon at a time when O3 concentration is either steady or decreasing. The afternoon near-surface layer is thereby a source region for O3 which can be exported. In situ production accounts for approximately one half of the morning increase in O3 concentration on days with high O3; the remainder is due to entrainment of dirty air aloft by the growing convective boundary layer. Additional evidence for the role of vertical transport in controlling the hour-to-hour changes in O3 is found in the diurnal cycles of SO2 and HNO3 which also have rapid increases in the morning. The day-to-day variability of O3 was investigated using a back trajectory model. NOy concentration at the measurement site could be reasonably accounted for by considering NOx emission sources located within 1-day transport distance. In as much as there is a strong correlation between O3 and NOy, the coincidence between trajectory location and NOx emission sources appears to be an important factor influencing midday O3 concentration. Hydrocarbon measurements are consistent with NOx being the limiting factor for formation of O3.