We present evidence that Io's sodium directional feature is produced by the neutralization of pickup ions over the anti-Jovian hemisphere of Io. The localized production region requires ion pickup to occur at or below Io's exobase and is consistent with an ionospheric escape mechanism. Numerical modeling reproduces the feature in at least four distinct data sets spanning 15 years. The directional feature is sensitive to local magnetic fields and seems to indicate little or no perturbation to the local Jovian magnetic field beyond that associated with the Io/torus interaction. The sensitivity of the directional feature to electric and magnetic fields near Io makes it a convenient ground-based observable phenomenon for quantifying the complex interaction of Jupiter's plasma torus with Io's atmosphere. ¿ 1999 American Geophysical Union