Subsidence on rifted conjugate continental margins around the North Atlantic is analyzed to derive the amount and areal distribution of stretching in the crust and in the lower lithosphere during continental rifting. Study areas are the Grand Banks and Orphan Basin regions of the eastern Canadian continental margin and the Goban Spur and Galicia Bank regions off western Europe. In all areas, maps of synrift and postrift sediment thickness and bathymetry were used to derive maps of post- and synrift subsidence. A two-layer lithospheric stretching model with independent amounts of stretching in the crust and in the lower lithosphere was assumed to be applicable, with the rifting history approximated by several instantaneous episodes of extension. This model was used to derive estimates of stretching at all points on a 0.05¿ geographical grid, where subsidence values were available within the study regions. The models are constrained with seismic measurements of crustal thickness. The results imply that pure shear stretching predominates at a lithospheric scale, while simple shear is more localized laterally and confined to the crust. In places there is significant decoupling between crustal and mantle stretching. Near the continent-ocean boundary, final continental breakup may be localized on one side of the rift between conjugate margin pairs, rather than symmetrically located. Total extension of the margins is compatible with that estimated from normal fault geometries and indicates that the continent-ocean boundary has been extended up to 350 km seaward of its original position, which should be considered in plate kinematic reconstructions. ¿ American Geophysical Union 1993