The relationship between water content and water potential for a soil is termed its water retention curve. This basic hydraulic property is closely related to the soil pore size distribution, for which it serves as a conventional method of measurement. In this paper a general model of the water retention curve is derived for soils whose pore size distribution is fractal in the sense of the Mandelbrot number-size distribution. This model, which contains two adjustable parameters (the fractal dimension and the upper limiting value of the fractal porosity) is shown to include other fractal approaches to the water retention curve as special cases. Application of the general model to a number of published data sets covering a broad range of soil texture indicated that unique, independent values of the two adjustable parameters may be difficult to obtain by statistical analysis of water retention data for a given soil. Discrimination among different fractal approaches thus will require water retention data of high density and precision. ¿ American Geophysical Union 1996