The daytime equatorial electrojet is a narrow band of enhanced eastward current flowing in the 100 to 120 km altitude region within ¿2¿ latitude of the dip equator. A unique way of determining the daytime strength of the electrojet is to observe the difference in the magnitudes of the Horizontal (H) component between a magnetometer placed directly on the magnetic equator and one displaced 6 to 9 degrees away. The difference between these measured H values provides a direct measure of the daytime electrojet current, and in turn, the magnitude of the vertical ExB drift velocity in the F region ionosphere. This paper discusses a recent study that has established the quantitative relationship between the vertical ExB drift velocity in the ionospheric F region and the daytime strength of the equatorial electrojet in the South American (west coast) longitude sector.