A study of climatological and conductivity-temperature-depth (CTD) data for 2004 is made to provide a conceptual model of upwelling for the eastern region of the Great Australian Bight. In particular, the data and other studies provide strong evidence that shelf break upwelling is confined to the southwest Kangaroo Island region and does not occur farther to the west off the Eyre Peninsula. Rather, the upwelled water is likely to remain in a Kangaroo Island "pool" until subsequent upwelling events draw the water to the shallower and surface coastal regions of the eastern Bight. In this manner the surface upwelling apparent off the Bonney Coast, Kangaroo Island, and the eastern Great Australian Bight (GAB) can appear to be simultaneous. Moreover, it appears likely that the water within the Kangaroo Island pool remains nutrient rich. Support for this model comes from CTD sections collected in 2004 that show that the upwelled signal (cool, 26 kg m-3) diminishes in width and intensity with increasing distance from Kangaroo Island. The pattern of fluorescence is similar to that for temperature in the upwelled plume and indicates that the Kangaroo Island pool remains nutrient rich. Relatively low oxygen concentrations may indicate a previous bloom. The warmest water is found near the shelf break along with very low values of fluorescence and relatively higher levels of oxygen suggesting nutrient-limited growth of phytoplankton. These data also support the notion that the upwelled nutrient-rich water is supplied from the Kangaroo Island pool and not by shelf break upwelling in the eastern GAB. Anomalously salty and fresh water is identified as resulting from evaporation in coastal bays and groundwater aquifer discharge.